Binance Launchpad is a crowdfunding platform for blockchain and crypto startups backed by Binance, the world's leading cryptocurrency exchange. The platform supports startups in the industry by raising funds and spreading the word about their projects to crypto investors.
Crypto projects can launch via Initial Exchange Offerings (IEOs) on the Binance Launchpad platform, raising funds from users in exchange for their native tokens. Investors participating in the IEOs on the launchpad become token holders and contribute to the projects' growth and development.
Projects looking to raise capital through the IEO route can enjoy access to millions of potential investors worldwide. Following the token sale, Binance lists the cryptocurrency on its platform, giving the crypto startup’s promoters access to higher liquidity and trading volume.
Binance launched this initiative in 2019, and the platform has helped several projects raise millions of dollars in funding through the initiative. In addition to raising initial capital, the startups listed on the platform also get access to other forms of support from the larger Binance ecosystem.