The metaverse is a 3D web powered by technologies like virtual reality (VR) and augmented reality (AR). It is widely thought of as the next stage of the evolution of the internet.
The metaverse will likely be powered by decentralized technologies such as blockchain and Web 3.0 to offer a more accessible, distributed, secure, and transparent experience. Unlike Web2, where the power rests in the hands of the service providers and Big Tech companies, Web3-powered metaverse will empower content creators and end users.
Leading metaverse projects built using blockchain technology like The Sandbox, Decentraland, Axie Infinity, and more offer users a way to monetize their experience in the virtual worlds by playing games, completing challenges, and trading NFTs. In addition to offering a way to generate passive income, the metaverse provides a unique platform for brands to engage with their fans, offering them a new avenue beyond social media for online engagement.