Lunar New Year Boosts Crypto, Trump Media Launches Truth.Fi, $TRUMP Expands Memecoin Utility, BlackRock Buys 2.7% of All BTC, Cboe Files New Solana ETF: Jan 30

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Bitcoin is currently priced at 104,109.70, up 0.31% in the past 24 hours, while Ethereum trades at $3,141.71, up 0.9%. The Fear and Greed Index decreased to 70, indicating a bullish market sentiment. The cryptocurrency market in 2025 is experiencing significant growth fueled by diverse factors. Donald Trump expanded his crypto footprint by enabling TRUMP tokens for purchases across three websites, engaging 700,000 holders. BlackRock increased its Bitcoin holdings by $1 billion to 572,616 BTC, accounting for 2.7% of total supply. Additionally, Cboe BZX filed ETF applications for Solana, potentially attracting $6 billion in assets. These events highlight the dynamic interplay of cultural celebrations, political strategies, institutional investments, and regulatory advancements driving the crypto market forward.

 

What’s Trending in the Crypto Community? 

  • Trump expands crypto footprint and provides memecoin $TRUMP utility for merch purchases and Trump Media Launches Truth.Fi

  • Czech National Bank governor to propose $7B Bitcoin reserve plan

  • BlackRock increased its Bitcoin holdings by $1 billion to 572,616 BTC, accounting for 2.7% of total supply. 

  • Cboe BZX filed ETF applications for Solana, potentially attracting $6 billion in assets.

 Crypto Fear & Greed Index | Source: Alternative.me 

 

Trending Tokens of the Day 

Top 24-Hour Performers 

Trading Pair 

24H Change

FARTCOIN/USDT

+30.28%

KCS/USDT

+0.38%

TRUMP/USDT

+2.16%

 

Trade now on KuCoin

 

Lunar New Year Boosts Bitcoin and Crypto Trading

Bitcoin trading volumes in East and West even out heading into the Lunar New Year. Source: IntoTheBlock

 

Lunar New Year has become a global event that positively impacts Bitcoin and other cryptocurrencies. In 2025, Bitcoin reached $103,582 as digital red packets and zodiac-themed memecoins surged. Crypto exchanges offered digital red packets ahead of January 29, while serpent-themed memecoins dominated the market. Bitcoin trading shifted towards Asian hours, reflecting increased activity. 

 

According to IntoTheBlock, during the week of January 14, Bitcoin trading was 56.15% Western and 43.85% Eastern. In the next seven days, Eastern volume rose to 46.45% while Western trading dropped to 53.54%. On the final day, the split was nearly even with 49.55% East and 50.45% West. Historically, January is Bitcoin’s second-worst month with a 1% average drop over ten years. However, during the Lunar New Year period, Bitcoin averages a 21.1% gain in the ten days surrounding the festival, according to Matrixport.

 

Bitcoin’s success rate throughout Lunar New Years. Source: Matrixport

 

Trump Expands Crypto Footprint with Memecoin Utility

Cryptocurrencies, France, Arizona, Czech Republic, Binance, Layer2, ETF

TRUMP holders can use the memecoin and Bitcoin to pay for purchases. Source: Trump Sneakers

 

Former President Donald Trump has expanded his influence in the crypto space by integrating his memecoin, TRUMP, with merchandise purchases. Holders can now buy sneakers, watches, and fragrances using TRUMP tokens. This marks a shift from Trump’s previous stance, where he dismissed crypto as “based on thin air.” 

 

On January 29, Bloomberg reported that websites like GetTrumpSneakers.com, GetTrumpWatches.com, and GetTrumpFragrances.com accept TRUMP tokens. Owned by Trump-linked CIC Ventures LLC, these sites also accept Bitcoin, currently valued at $103,735. TRUMP has around 700,000 holders, with 80% of the supply held by Trump Organization affiliates. This move provides practical use for the TRUMP token beyond speculation, enhancing its utility in the market.

 

Read more:  What is the Official Trump ($TRUMP) Memecoin and How to Buy?

 

Trump Media Launches Fintech Platform Truth.Fi

Trump Media has ventured further into digital assets with the launch of Truth.Fi, a new fintech platform focusing on cryptocurrencies and customized exchange-traded funds (ETFs). This follows Trump Media’s previous projects, including World Liberty Financial and the TRUMP memecoin. 

 

On January 28, Trump Media and Technology Group (DJT) announced Truth.Fi, aiming to attract investors with an “America-first” investment approach. The platform offers Bitcoin exposure and ETFs aligned with the “Patriot Economy.” The company’s board approved up to $250 million investment with Charles Schwab, targeting customized accounts and crypto-related securities. Charles Schwab will advise on Truth.Fi’s investment strategy. Following the announcement, DJT shares rose by 10.4%, reflecting investor confidence in the new venture.

 

Read more: Donald Trump Becomes the 47th President of the United States and Ushers in a Bold New Era with D.O.G.E.

 

BlackRock Increases Bitcoin Holdings to 2.7% of Total Supply 

Source: X

 

BlackRock, the largest asset manager globally, has significantly increased its Bitcoin holdings by $1 billion this week. The firm now owns 572,616 BTC valued at approximately $58.43 billion, representing 2.7% of Bitcoin’s total supply. BlackRock also holds $3.75 billion in Ethereum and $72.02 million in USDC stablecoins, indicating a diversified crypto portfolio. CEO Larry Fink highlighted at the World Economic Forum in Davos that sovereign wealth funds allocating 2-5% of their portfolios to Bitcoin could drive its value significantly. 

 

Fink emphasized Bitcoin as a hedge against currency devaluation and economic instability. BlackRock’s iShares Bitcoin Trust (IBIT) saw over $1 billion in trading volume within two hours, demonstrating strong investor demand. This move underscores institutional confidence in Bitcoin’s long-term growth and its role as a resilient asset.

 

Source: Arkham via X

 

Read more: BlackRock's Bitcoin ETF IBIT Gains $329M Amid Bitcoin Dip

 

Cboe BZX Files New Solana ETF Applications

The new applications, submitted in the form of 19b-4 filings, aim to restart the SEC review process under the leadership of its new interim president, Mark Uyeda, known for his more favorable stance towards cryptos.

Source: New Solana ETF applications by Cboe BZX

 

On January 28, 2025, the Cboe BZX exchange submitted new ETF applications for Solana on behalf of Bitwise, VanEck, 21Shares, and Canary Capital. These applications aim to restart the SEC review process under interim president Mark Uyeda, who favors cryptocurrency regulation. If approved, Solana could join Bitcoin and Ethereum as the third crypto with a spot ETF in the United States. 

 

Crypto analysts predict that a Solana ETF could attract $3-6 billion in net assets in its first year. Users of the decentralized platform Polymarket estimate an 86% approval chance for a Solana ETF in 2025. Additionally, asset managers are exploring ETFs for Litecoin, XRP, and Dogecoin, reflecting growing interest in diverse crypto assets. The SEC’s recent regulatory changes, including revoking the SAB 121 rule and forming a digital assets task force led by Commissioner Hester Peirce, have boosted confidence among asset managers to pursue crypto-based ETFs.

 

Read more: What Is an XRP ETF, and Is it Coming Soon?

 

Conclusion

The cryptocurrency market in 2025 is driven by cultural events, strategic political actions, institutional investments, and regulatory advancements. Lunar New Year festivities enhance trading activities and introduce innovative crypto products. Donald Trump’s integration of memecoins with merchandise and the launch of Truth.Fi expand crypto utility and adoption. BlackRock’s significant Bitcoin investment and the push for Solana ETFs signal strong institutional confidence and market growth. Together, these factors create a robust and evolving crypto ecosystem poised for continued expansion.

 

Read more: Bitwise Expected to Launch New Spot Dogecoin (DOGE) ETF with SEC Filing, Boosting Crypto Market

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