Usual (USUAL) is a decentralized, multi-chain infrastructure that transforms tokenized Real-World Assets (RWAs) into a composable stablecoin, USD0. By aggregating assets from entities like BlackRock, Ondo, and Hashnote, Usual offers a permissionless, on-chain verifiable, and composable stablecoin, redistributing power and ownership to Total Value Locked (TVL) providers and third parties.

Core Features of Usual Protocol

How Usual’s USD0 stablecoin works | Source: Usual docs 

• Decentralized Stablecoin Issuance: Usual issues USD0, a stablecoin backed 1:1 by RWAs with ultra-short maturity, ensuring stability and security.

• Community Ownership: The protocol redistributes ownership and governance through the $USUAL token, granting holders control over the protocol's infrastructure, collateral policy, treasury, and revenue shares.

• Enhanced Yield Opportunities: By staking $USUAL tokens, users can earn additional $USUAL tokens and access exclusive services, aligning incentives with the protocol's success.

USUAL Token Utility 

• Governance: $USUAL acts as a governance token, enabling holders to participate in decision-making processes. Governance rights will expand over time, granting full control to token holders.

• Staking Rewards: Staking $USUAL tokens generates additional yield and supports protocol stability, with rewards in $USUAL tokens incentivizing long-term participation.

• Fair Distribution: Unlike other models where contributors and investors hold 50% of the tokens, insiders will never have more than 10% of the circulating supply, ensuring fair value distribution.

USUAL Total Supply and Token Allocation

Source: Usual docs

The total supply of $USUAL is 4,000,000,000, with a circulating supply upon listing of 494,600,000 (~12.37% of the total token supply).

Token Allocation

1. Community (90%)

• Allocation: 3,600,000,000 $USUAL

• The largest share of $USUAL tokens is reserved for the community, distributed through a combination of liquidity mining rewards, governance participation incentives, and ongoing airdrop campaigns. This allocation ensures active engagement and incentivizes long-term adoption.

2. Contributors (10%)

• Allocation: 400,000,000 $USUAL

• This allocation supports protocol development and rewards developers, researchers, and other key contributors. Tokens are subject to vesting schedules to align with the protocol’s long-term goals.

Vesting Schedules

USUAL token supply mechanism | Source: Usual docs

To promote stability and prevent token concentration, the $USUAL token follows a structured vesting plan:

• Team and Contributors: 4-year vesting with a 1-year lockup.

• Strategic Partners: Multi-phase vesting over 3–4 years, starting in 2024.

• Community Incentives: Gradual release to align rewards with user engagement and protocol growth.

The Usual (USUAL) airdrop campaign is a strategic initiative aimed at rewarding early participants, fostering community engagement, and promoting the adoption of the Usual ecosystem. By distributing $USUAL tokens to eligible participants, the protocol encourages decentralized ownership and active involvement in its governance and growth.

Key Details of the $USUAL Airdrop

• Objective: To incentivize early adopters and contributors, thereby accelerating the growth and adoption of the Usual protocol.

• Eligibility Criteria: Participants who engaged in the Pills campaign, provided liquidity, or completed specific tasks were eligible for the airdrop.

• Distribution Mechanism: $USUAL tokens were distributed directly to eligible Ethereum wallet addresses upon completion of the airdrop campaign.

Airdrop Timeline and Key Dates

1. Pills Campaign Conclusion: The Pills campaign, designed to reward users contributing liquidity during the protocol's bootstrapping phase, to conclude in the last week of November 2024.

2. Airdrop Eligibility Check: Following the campaign's end, participants could verify their Pills count to determine their $USUAL token allocation.

3. Airdrop Distribution: The airdrop distribution will commence in mid-December 2024, with 8.5% of the total $USUAL supply allocated to Pills farmers, including a 1% bonus for dedicated participants.

4. Binance Launchpool Integration: Concurrently, Usual was introduced on Binance Launchpool, allowing users to farm $USUAL tokens by staking BNB and FDUSD from November 15 to November 18, 2024.

5. Pre-Market Trading: Pre-market trading for the USUAL/USDT pair on KuCoin began on November 19, 2024, at 10:00 UTC, providing early access to the token before its official spot listing.

Future Airdrop Plans

• Ongoing Incentives: Usual plans to conduct periodic airdrops to reward loyal users and incentivize specific behaviors, such as participating in governance proposals or contributing to community development.

• Cross-Chain Campaigns: With upcoming cross-chain expansions, Usual intends to launch targeted airdrops to attract users on other blockchain networks, broadening its ecosystem reach.

2023: Usual Protocol Launch and Foundation Building

• Conceptualization and Development: Usual.Money was conceived as a solution to bridge Real-World Assets (RWAs) with decentralized finance (DeFi), ensuring stability and accessibility in a multi-chain ecosystem.

• Protocol Deployment: The Usual protocol launched its core infrastructure, enabling the issuance of USD0, a fully collateralized, composable stablecoin backed 1:1 by RWAs.

• Community Formation: Early airdrop campaigns and social media engagement helped establish an active and growing community.

2024: Usual Ecosystem Expansion and Token Launch

• Introduction of $USUAL Token: The governance and utility token, $USUAL, was launched to enable community-driven decision-making and incentivize ecosystem participation.

• Enhanced Yield Mechanisms: Rolled out staking opportunities for $USUAL holders to earn additional rewards, driving participation and token value alignment.

• Security Enhancements: Conducted extensive audits of the protocol to ensure smart contract security and transparency, bolstering user confidence.

Future Plans: 2025 and Beyond

• Cross-Chain Expansion: Usual plans to integrate with additional blockchain networks, enabling broader DeFi interoperability and adoption of USD0 across multiple ecosystems.

• Decentralized Governance Expansion: Further decentralization of governance processes is a priority, empowering the community to shape the protocol’s future through enhanced DAO capabilities.

• Strategic Partnerships: Usual aims to onboard more institutional partners to bring additional RWAs to the platform, enhancing collateral diversity and stability for USD0.

• Advanced Tokenomics Updates: Continuous refinements in token allocation and utility to align with evolving market conditions and ecosystem needs.

• Education and Adoption: Usual intends to publish extensive documentation, tutorials, and use cases to onboard developers and users effectively, further driving adoption.

Key Focus Areas (as of November 2024)

• Strengthening USD0’s position as a trusted stablecoin in the DeFi market.

• Expanding $USUAL token utility through new DeFi integrations.

• Delivering unparalleled yield opportunities for users by leveraging tokenized RWAs.

Usual's innovative approach to decentralized stablecoin issuance, characterized by its community ownership model and enhanced yield opportunities, positions it as a significant player in the DeFi landscape. With its ongoing commitment to security, transparency, and community engagement, Usual is poised to drive further advancements in decentralized finance.

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