KuCoin AMA With E4C (E4C) — Redefining Gaming Economies through Web3 Innovation

Dear KuCoin Users,

Time: December 04, 2024, 10:00 AM - 11:02 PM (UTC)

KuCoin hosted an AMA (Ask-Me-Anything) session featuring Johnson Yeh, the Founder and CEO of E4C, in the KuCoin Exchange Group.

Official Website: https://www.ambrus.studio/#/
Whitepaper: https://whitepaper.ambrus.studio/ 

Follow E4C on X and Telegram
 

Q: What is Ambrus, and what is E4C?

Johnson: Ambrus Studio is the name of our studio. It stands for immortal in Greek. We want to be a studio that can really live forever.
E4C is our native token that is the token used in the entire E4C game ecosystem. Ranging from the marquee game that developed, E4C: Final Salvation, to our platform, E4C: Ludus.
It will also provide a lot of very intriguing utilities for our holders which hopefully you guys can find out once you spend more time understanding about our project! But think of it as a VIP pass that gets you benefits everywhere.
One more thing to add - E4C stands for Earth 4 degrees Celsius. It is the story of the background lore of Final Salvation. It's earth in 2100, temperature rose by 4 degrees because of climate change - and we use this to educate people on the dire consequences of global warming. We are not just a gaming studio. We care about impact on the world and on society. We think E4C is an easy name to remember. Do you know that even at our current rate, earth is on track to increase by 3 degrees already by 2100. So 4 degrees is not impossible

 

Q: What has Ambrus accomplished in the past three years, and what has it accumulated?

Johnson: A few things:

1. We finished developing E4C: Final Salvation. It was beta launched in India 2 months ago with good results. We are now ready to do the full launch in India this month. The metrics have been great so far. 150K downloads within the first 2 weeks. #2 in India youtube (which is their main streaming channel) in viewership during our campaign, above market retention numbers, etc. and we have proven that using our approach we reduced our customer acquisition cost by 40% which is a core part of our thesis

2. Because of our development in Final Salvation, we have developed super strong ties with Sui. And that's one of the biggest great bets that we made. We started on IMX, then Polygon, etc.... but there is no partner like Sui. They have been superb to us and now we are working deeply together in launching our next generation product, E4C: Ludus, a cross-platform gaming layer built in collaboration with Mysten Labs. It wouldn't be possible without our 1.5 years of deep collaboration.

3. We have accumulated lots of community members, users, players, people who care about us. That number is over a million now. And we want to acquire 100x more. Our goal is to be the bridge between web2 and web3, and we know we can get there because of our unique play and value proposition. Thank you to everyone who supported us for the last 3 years.

Q: What are the values of the E4C token, and why is it unique and worth buying?

Johnson: E4C is worth buying for a few important reasons:

- E4C: Ludus has Sui's full support as the gaming platform on it. We will ride the wave with one of the strongest chains this cycle.

- A formidable founding team boasting pedigrees from AAA studios and a proven track record of success within the MOBA genre.

- Sui’s first major game token launch with the entire protocol’s support behind it.

- A sustainable, long-term token flow, complemented by a robust token sink driven by genuine consumption demand from players.

- ~1M registered users across multiple platforms

- the chance to go to the moon together with everyone else

One thing to note - we didn't get Sui's support out of the bat. We got 1 round of investment - started working together, integrated fully, and then we liked each other and doubled down on each other. They already gave us so much support, but it's because they see how well we work together and how we can help each other.

 

 Q: What are Ambrus' important plans for the future?

Johnson:

1. Building out E4C: Ludus. We think the upside for Ludus will be astronomical. Because Web3 doesn't have a good steam-like gaming platform right now. And we have a unique approach to be able to take Ludus to the next level.

2. Making sure E4C: Final Salvation can be a success globally. Our goal is to become the first medium core game that truly succeeds outside of East Asia. If we can make that happen, the upside is HUGE.

3. Making sure that we can continue to take care of our community and our fans, and token holders, and we want to grow together with them!

 

Q: What is Ludus and why is it valuable?

Johnson: Ludus is a cross-platform gaming layer built in collaboration with Mysten Labs, the original contributors to Sui Blockchain.It is a gaming ecosystem.

E4C: Ludus will feature games from PC, mobile, console, to HTML5 games. It has a unique focus on real gamers who cares about fun in Web3. It leverages Ambrus Studio’s unique ability to source games that can quickly. It will have features all the way from marketplace, quest platform, developer tools, ranking/competition/esports session, community section - we call it a paradise for gamers. It's valuable because we see that players need it and there will be real value creation for doing it. And we are in the great spot to capture this value. 

Q: Why has Ambrus chosen to deeply collaborate with Sui, and what is the current collaboration model?

Johnson: We chose them for a few reasons:

1. They had excellent tech - and the technology that they had is perfect for what we need. ZKLogin allows us to onboard users from Web2 easily. Enoki provides a seamless experience for a lot of the operations on the developer side to make Web2 player transition seamless. dynamic NFT is the kind of tech we need so that we can realize the version of infinitely personalized, verifiably unique skins/NFTs.

2. We love their team and their passion, and our vision is super aligned. There hasn't been a more awesome L1 people that I know of better than the Sui guys. They are really good at their work.

3. The amount of trust that we built together with each other over the last 1.5 years is amazing. Like any relationship, there were down times too, but we always managed to fix it, and we made our relationship better. we make each other better.

They have been huge supporters of us and we give them a lot of credit.

Right now we are very much like partners who work together. They are our big brother to watch over us. We work together on so many things ranging from writing code, solving technical/business problems together, to overcoming marketing challenges, to solving operations issues on our game together. 

Q: Can you share your social media links so we can keep ourselves updated?

Johnson: Here’s the link to our social media accounts:

- Website, X (Twitter), Discord and Telegram.

Q: As a project, it is crucial to attract non-crypto users for mainstream adoption. Can you share your strategies to entice non-crypto users towards your platform? Also, are there any upcoming partnerships in the pipeline that will bring in non-crypto users and facilitate real-world use cases?

Johnson: We provide them an experience that they cannot find elsewhere. So to start with, Final Salvation targets players in nascent emerging markets, where very few global competitive gaming companies tailor their development for them. We are the first to do it.
We use Web3 to enhance player experience, reduce acquisition cost, build a community, and solve gaming industry pain points. So we leverage Web3 to give them a better experience than what they are used to, and then they will come. We have a lot of huge partnerships. I don't think there are any Web3 gaming companies with as many partners/publishers like we have to publish our game in space. Nazara, Taiwan mobile, many other Web2 platforms, etc.

 

Q: What challenges did Ambrus Studio face during the development of E4C: Final Salvation, and how were they overcome? 

Johnson: The biggest problem is last year trying to survive the bear market. We expanded too quickly and we didn't cut costs fast enough. We ran out of money. Senior management started to take no pay. I personally took no pay for most of the last 3 years. Then somehow with enough grit, I magically was able to find enough money every month to support our studio. That finally changed when we managed to close a big round early this year. But weathering through the bear was hard. We managed because I stood strong.

 

Q: How does Ambrus Studio balance the technical demands of developing games on the Sui blockchain with the studio's mission to make a positive impact on the world, especially considering environmental concerns?

Johnson: Sui is a great solution! They care about the issue as well. We will be monitoring our carbon footprint as well.

Q: How can we trust your project and we believe you are not a scam project?  there so many rage-pulling and exit scams happening these days?

Johnson: I think the easiest way to think about it is that I have much more to lose by running away. I have had a good career and I truly care about my reputation. I have zero incentive to run away because of money. 

 

🎁 Participate in the E4C AMA quiz now for a chance to win 10 E4C.

 

The form will remain open for five days from publishing this AMA recap

 

KuCoin and E4C have prepared a total of 20,000 E4C to give away to AMA participants.

 

1. Free-ask section: 948 E4C

2. Flash mini-game: 7,621 E4C

3. Post-AMA quiz: 11,431 E4C

 

Sign up for a KuCoin account if you haven’t done so yet, and ensure you complete your KYC verification to be eligible for the rewards.

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